AutoEntry vs. Hubdoc vs. Dext vs. Datamolino
Feature Comparison & Pricing Breakdown for UK-based Users
Why this matters
Manually entering purchase invoices and receipts is one of the most time-consuming and error-prone tasks in accounting and bookkeeping. Automating this process saves time, reduces mistakes, and improves efficiency.
If you’re using Xero, FreeAgent or QuickBooks Online, your main options for automated data capture are:
- Dext Prepare (formerly Receipt Bank)
- AutoEntry
- Hubdoc
- Datamolino
This guide breaks down how these tools stack up in 2025 — from pricing to key features — especially for UK-based accountants, bookkeepers, and small business owners.
NEW for 2025: Datamolino has introduced bespoke Business plans that better serve the document processing needs of small businesses. There was also a simplification and update of pricing for Accountancy firms and multi-entity businesses.
TL;DR – Quick Summary
- AutoEntry now more expensive than Datamolino for bank statement processing.
- Hubdoc is free with Xero, but recent reviews highlight reliability issues and feature gaps.
- Datamolino now offers simplified Business pricing
- Dext offers a per-client pricing model, which can become expensive
- AutoEntry and Datamolino use a per-document model.
Xero App Store Ratings (as of early 2025)
- Datamolino is currently rated with ⭐ 4.9 stars in the Xero Appstore
- Dext Prepare is currently rated with ⭐ 4.8 stars in the Xero Appstore.
- AutoEntry is currently rated with ⭐ 4.7 stars in the Xero Appstore.
- Hubdoc is currently rated with ⭐ 3.5 stars in the Xero Appstore.
💼 Business Pricing Comparison (Single Entity)
Here’s how the core pricing plans stack up for small businesses processing purchase invoices and receipts. All prices are in GBP for the UK market, based on early 2025 pricing.
Business Pricing Comparison
| Monthly Volume | Dext | AutoEntry | Datamolino |
|---|---|---|---|
| 100 docs /month | N/A not available | £23 Silver plan | £17 Start plan |
| 250 docs /month | £28.75 5 user limit | £55 Gold plan | £29 Build plan |
| 500 docs /month | £56.25 10 user limit | £99 Gold | £55 Grow |
📝 Key Notes:
- Dext Prepare has limit on user seats in each plan – review your requirements.
- AutoEntry is more expensive than Dext or Datamolino for high volume of invoices or bank statements.
- Datamolino offers unlimited users on all Business plans and charges only for documents processed.
Pricing for Accountancy Firms
For Accountancy firms here’s how pricing looks at typical document volumes:
| Monthly Volume | Dext | AutoEntry | Datamolino |
|---|---|---|---|
| Bills & Receipts | |||
| 10 clients 500 docs | £201.24 | £99.00 | £130.00 |
| 20 clients 1000 docs | £298.98 | £200.00 | £200.00 |
| 70 clients 3500 docs | £730.20 | £595.00 | £560.00 |
| Bills & Bank Statements | |||
| 10 clients 500 docs + 50 bank sheets | £ 175.00 | £ 130.00 | £135.00 |
| 20 clients 1000 docs + 100 bank sheets | £ 260 | £260.00 | £ 255.00 |
| 70 clients 3500 docs + 150 bank sheets | £635 | £671.50 | £627.50 |
📝 Note:
These figures assume average document volume per client. If your clients are heavy users of bank statement processing, Dext may have better pricing in higher tiers.
📌 Reminder:
AutoEntry and Datamolino charge per document, while Dext Prepare uses a per-client model with limited “add-ons” for features like bank statements and line item processing.
What to Know in 2025
- Datamolino and Dext Prepare are leading the pack in terms of user ratings on the Xero App Store. Both are reliable, but Datamolino edges ahead in simplicity and customer support.
- AutoEntry remains competitive on receipt processing but is more expensive for bank statement and line item processing.
- Hubdoc, while free for Xero users, continues to receive mixed reviews and lacks advanced features — best suited for very basic needs.
- Datamolino’s new 2025 pricing includes dedicated Business plans and a simplified pricing model for Accountancy firms and multi-entity clients.
- Dext Prepare’s pricing is based on the number of clients, which can work for firms with high-volume clients but may not scale efficiently for practices serving many smaller clients.
- Both AutoEntry and Datamolino use a pay-per-document model, which gives more flexibility and transparency for practices that want to control costs.
💡 Pro tip: All four apps offer free trials or demos. If you’re serious about switching or adopting one, the initial onboarding experience is often a good signal of the overall customer experience.
Now to the individual solutions:
Dext Prepare
Dext (previously Receipt Bank) is a pre-accounting software for businesses and accountants that makes it easier to collect and enter important data. With Dext, you can send expense reports and business expenses in one simple click, and all of the data will be automatically categorized and safely stored. Dext has been recently acquired by IRIS.
Dext Prepare vs. Datamolino features
Dext has more features overall but many are locked behind higher-tier plans. Datamolino keeps things simple and includes its most powerful tools across all tiers. If you manage clients with more complex needs (e.g., multiple departments or locations), Datamolino’s folder-based automation is a standout feature.
| Dext Prepare | Datamolino | |
|---|---|---|
| Invoice Description | Blank | Always included |
| Line item processing | Included, but limited in lower tiers and add-ons may apply | Robust and customizable; rules-based automation |
| PDF Auto-Split | Only in Advanced plan | Included in all plans |
| User Experience | Broad feature set but can feel complex | Streamlined, focused on speed and ease of use |
| Learning & Automation | Offers supplier rules | Offers supplier rules and line-level learning |
| Bank Statement Conversion | Included in limited quantities per client | Included, pay-per-page beyond plan volume |
Dext Prepare Pricing for Accountancy firms
💰 Pricing Comparison for Accountancy Firms
🔄 How They Charge
- Dext Prepare: Per-client pricing with tiered plans (minimum 10 clients). Add-ons apply for bank statements and line item invoices beyond a small included allowance.
- Datamolino: Pay-per-document model, with unlimited clients on any plan. Volume-based pricing – scale up as you grow.
🧾 Average Document Use Per Client (based on Datamolino data)
- Simple clients: ~37 documents/month
- Clients with line items: ~61 documents/month
- Average across client base: ~56 documents/month
Dext Prepare vs. Datamolino pricing (Accountancy firms)
Comparing Dext Prepare and Datamolino pricing is a bit tricky. Where Datamolino charges per each document, Dext Prepare charges for each client (minimum of 10 clients). Datamolino for bookkeepers and accountants now starts at £39/month and does not ask you to commit to a large monthly payment from the start. The entry level plan is good for 2 to 5 clients depending on their processing needs.
Dext is a good choice If you have clients with large invoice volumes that must be processed every month. Most practices are on the other spectrum where they serve multiple clients that on average have between 35 and 70 documents per month. In this case the Dext “pay per client” pricing model may be more expensive.
Datamolino allows you to serve unlimited number of clients on any level of subscription and charges only for the amounts of documents processed, similar to AutoEntry. This is best if you service clients that are within the usual range of invoices that we see in our client base, between 35 and 70 documents per month/client.
| Dext Essentials | Dext Advanced | Datamolino Scale | |
|---|---|---|---|
| 15 clients avg. 50 docs/ client | £232.86 £15.52/client | £250.11 £16.67/client | £150.00 £10.00/client |
| 70 clients avg. 50 docs/ client | £649.70 £9.28/client | £730.20 £10.43/client | £560 £8.00/client |
To some extent Dext Prepare and Datamolino pricing are comparable. Datamolino is priced strictly based on document processing volumes. Dext is priced per client and prices some “add ons” such as bank statement processing and line item processing separately (after you have exhausted the limited number of units in your package). Please note that DEXT includes an allowance of bank statement processing for each client that is not part of this comparison. If you rely on bank statement processing, the Dext pricing may shift in your favor.
💬 Summary:
Dext is a solid option if your firm handles high-volume clients with predictable monthly usage. But if you serve many small to mid-volume clients, Datamolino’s pricing offers better flexibility and often lower costs.
For large practices it is always a good idea to get in touch and ask for bespoke pricing. This gives you an impression on how the customer support works. You can schedule your own consultation with Datamolino here.
Business Pricing (Single Entity)
DEXT now scales its pricing for Business in increments of 1 user / 50 documents. The pricing starts at £28.75/month for 5 users with cap of 250 documents/month. Datamolino starts at £17/month with unlimited users and 100 documents/month. The DEXT equivalent package of 250 documents costs £29 (i.e. same as Dext) and has unlimited users (unlike Dext).
| Monthly Volume | Dext | Datamolino |
|---|---|---|
| 100 docs /month | N/A not available | £17 ∞ users |
| 250 docs /month | £28.75 5 user limit | £29 ∞ users |
| 500 docs /month | £56.25 10 user limit | £55 ∞ users |
📝 Notes:
- Dext limits the number of users per plan.
- Datamolino includes unlimited users on all business plans.
AutoEntry
Designed for small to midsize businesses, it is an automated data entry platform that streamlines the process of bookkeeping and accounting. AutoEntry automatically extracts data from the invoices and automatically syncs it with accounting software. AutoEntry has been recently acquired by Sage.
| AutoEntry | Datamolino | |
|---|---|---|
| Invoice Description | Included | Included |
| Line item processing | Yes, but at 2x document credit cost | Yes, on Advanced plans. Rules based automation. |
| PDF Auto-Split | Not Available | Available in all plans |
| User Experience | Easy to use. Stagnant since Sage acquisition | Streamlined, focused on speed and ease of use |
| Bank Statement Conversion | 3 credits per sheet | Better price |
💬 Summary:
AutoEntry’s biggest strength is its flexibility — you buy credits and use them as needed. However, bank statement and line item processing are more expensive compared to Datamolino. Datamolino wins on simplicity and value, especially if you’re processing a mix of document types.
AutoEntry Pricing
AutoEntry requires a monthly commitment where you purchase monthly credits for processing. The credits are used depending on what type of documents you submit for processing. In this way you pay for what you use.
Datamolino has better options for small business and sole trader clients.
Business Pricing comparison
| Volume | AutoEntry | Datamolino |
|---|---|---|
| 100 docs /month | £23 Silver plan | £17 Start plan |
| 250 docs /month | £55 Gold plan | £29 Build plan |
| 500 docs /month | £99 Gold plan | £55 Grow plan |
Accountancy and Bookkeeping comparison
| AutoEntry | Datamolino | |
|---|---|---|
| 15 clients avg. 50 docs/ client | £150.00 £10.00/client | £150.00 £10.00/client |
| 70 clients avg. 50 docs/ client | £595 £8.50/client | £560 £8.00/client |
Bank statement processing:
| Volume | AutoEntry | Datamolino |
|---|---|---|
| 100 sheets | £66 Gold plan | £60 Launch plan |
| 300 sheets | £180 Platinum plan | £165 Scale plan |
| 1500 sheets | £765 Sapphire plan | £675 Expand plan |
- Datamolino has better pricing for bank statement processing which starts at £0.60 per page (compared to £0.72 with AutoEntry), which is true even in highest tiers where Datamolino costs £0.45 and AutoEntry £0.48 per page.
- If you are serious about line items, Datamolino might be the better choice, invoice processing with line items is in the range of £0.28 to £0.35 and AutoEntry in the range of £0.32 to £0.48.
Hubdoc
Hubdoc is an Xero product that extracts data from your receipts & bills. It recognises data very fast with adequate data quality. It is not as feature packed as Dext Prepare but it is the most economical solution for Xero users which do not have too many documents to process. It is a great place to start if you have basic data capture needs.
Hubdoc is included for free with most Xero subscriptions. For other users it costs £10 per company.
| Hubdoc | Datamolino | |
|---|---|---|
| Bank Statement Processing | Limited | Full support |
| Line item processing | Not supported | Fully supported |
| PDF Auto-Split | Not available | Fully supported |
| Automation | Limited | Yes – multiple folders per company |
| User Experience | Basic, Outdated | Streamlined, focused on speed and ease of use |
| Best for | Small businesses with low volume | SMEs and accounting firms needing automation |
💬 Summary:
Hubdoc is best for simple needs — it captures key data and is included for free with Xero. But it lacks advanced automation, line item support, and multi-folder logic.
Datamolino offers much greater flexibility and control, especially for businesses with multiple locations, departments, or complex invoices.
Datamolino
Datamolino integrates with Xero, FreeAgent and QuickBooks Online, collects documents, and automates entries just like the other tools on this list. It excels in simplicity and focus on the automated data entry of invoices and receipts. It can extract data with line item level information for both purchases and sales invoices. The biggest difference to other tools and unique to Datamolino is the ability to create different automation scenarios for companies managing different locations, projects or departments. This is possible thanks to the ability to create multiple folders for one company.
Datamolino is currently rated with 4.9 stars in the Xero Appstore. Users appreciate the customer support and ease of use. One sceptical reviewer recently noted says: “Better than expected”.
Pricing for Accountancy firms and multi-entity businesses
Datamolino has updated the pricing for 2025. For accountancy firms and multi-entity businesses that require the use of multiple folders, Datamolino uses a volume based pricing model. You pay for your actual usage. Please review the pricing details on our pricing page.
Pricing for Business
Datamolino has created NEW pricing packages for Business users. The packages start at £17 for processing of 100 bills & receipts.
